{"id":8707,"date":"2026-10-21T14:05:13","date_gmt":"2026-10-21T21:05:13","guid":{"rendered":"https:\/\/blog.loaning.ai\/en\/8707\/"},"modified":"2026-10-21T14:05:13","modified_gmt":"2026-10-21T21:05:13","slug":"car-buyers-lower-prices-better-technology-99652c83d957","status":"publish","type":"post","link":"https:\/\/blog.loaning.ai\/en\/8707\/","title":{"rendered":"Car Buyers Want Lower Prices and Better Technology"},"content":{"rendered":"<p><!-- loaning-news-bot:99652c83-d957-46d0-9d6f-e951eeeb586c --><\/p>\n<style id=\"loaning-news-article-design-system\">\n@import url(\"https:\/\/cdn.jsdelivr.net\/gh\/orioncactus\/pretendard@v1.3.9\/dist\/web\/variable\/pretendardvariable-dynamic-subset.min.css\");\n.loaning-geo-article,.loaning-geo-article *{box-sizing:border-box!important;font-family:\"Pretendard Variable\",Pretendard,-apple-system,BlinkMacSystemFont,\"Segoe UI\",sans-serif!important}\n.loaning-geo-article{--loaning-green:#15966b;--loaning-ink:#26332d;--loaning-muted:#68756f;--loaning-line:#e1e7e4;width:100%!important;max-width:860px!important;margin:0 auto!important;padding:0 16px 140px!important;color:var(--loaning-ink)!important;font-size:16px!important;line-height:1.75!important;overflow-wrap:break-word}\nbody:has(.loaning-geo-article) .jnews_content_top_ads:has(.ads-wrapper:empty){display:none!important}\nbody:has(.loaning-geo-article) .entry-header{margin-bottom:18px!important}\nbody:has(.loaning-publish-date) .entry-header .jeg_meta_date{display:none!important}\n.loaning-geo-article>br,.loaning-geo-article>p:empty{display:none!important}\n.loaning-publish-date{display:block!important;margin:0 0 14px!important;color:#68756f!important;font-size:13px!important}\n.loaning-geo-article>h2,.loaning-geo-article section>h2{margin:36px 0 16px!important;padding-bottom:10px!important;border-bottom:1px solid #dce5e0!important;color:#173f2e!important;font-size:26px!important;line-height:1.38!important}\n.loaning-intro{margin-bottom:20px!important;font-size:18px!important}\n.loaning-article-tools{position:relative!important;z-index:20!important;display:flex!important;justify-content:space-between!important;gap:18px!important;margin-bottom:24px!important;padding-bottom:18px!important;border-bottom:1px solid #e3eae6!important}\n.loaning-article-tools__keywords{display:flex!important;flex:1!important;flex-wrap:wrap!important;gap:7px 14px!important}\n.loaning-article-tools__label{flex-basis:100%!important;color:#7a8680!important;font-size:11px!important;font-weight:700!important}\n.loaning-article-tools__keywords span:not(.loaning-article-tools__label){color:#27664a!important;font-size:13px!important;font-weight:650!important}\n.loaning-article-tools__actions{position:relative!important;display:flex!important;gap:10px!important}\n.loaning-ai-summary{position:relative!important}\n.loaning-ai-summary>summary{display:flex!important;align-items:center!important;min-height:44px!important;padding:8px 14px!important;border:1px solid #d5e2db!important;border-radius:999px!important;background:#fff!important;font-weight:700!important;list-style:none!important;cursor:pointer!important}\n.loaning-ai-summary>summary::-webkit-details-marker{display:none!important}\n.loaning-ai-summary__panel{position:absolute!important;z-index:40!important;top:calc(100% + 10px)!important;right:0!important;width:min(420px,calc(100vw - 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32px),680px)!important;transform:translateX(-50%)!important}\n.loaning-floating-cta__link{display:flex!important;align-items:center!important;justify-content:center!important;min-height:52px!important;border-radius:999px!important;background:#49cc7f!important;color:#fff!important;text-decoration:none!important;font-weight:700!important}\n@media(max-width:680px){.loaning-geo-article{padding:0 12px 124px!important}.loaning-article-tools{flex-direction:column!important}.loaning-ai-summary__panel{right:auto!important;left:0!important}.loaning-geo-article>h2,.loaning-geo-article section>h2{font-size:24px!important}.loaning-floating-cta{width:calc(100vw - 24px)!important}.loaning-side-tools{right:12px!important;bottom:72px!important;width:44px!important}.loaning-side-tools__item span{display:none!important}}\n@media print{.loaning-floating-cta,.loaning-side-tools,.loaning-article-tools__actions{display:none!important}}\n<\/style>\n<article id=\"loaning-article-top\" class=\"loaning-geo-article\" lang=\"en\">\n<br \/>\n<br \/>\n<br \/>\n<\/p>\n<p><time class=\"loaning-publish-date\" datetime=\"2026-10-22\">10\/22\/26<\/time><\/p>\n<section class=\"loaning-article-tools\">\n<div class=\"loaning-article-tools__keywords\"><span class=\"loaning-article-tools__label\">Related keywords<\/span><span>#car buyers<\/span><span>#Automotive<\/span><span>#Consumer Trends<\/span><span>#China<\/span><span>#United States<\/span><\/div>\n<div class=\"loaning-article-tools__actions\">\n<details class=\"loaning-ai-summary\">\n<summary aria-label=\"AI Summary\">AI Summary<\/summary>\n<div class=\"loaning-ai-summary__panel\">\n<p><strong>The essentials at a glance<\/strong><\/p>\n<p>Bain\u2019s survey finds technology leads purchase considerations in China, while price remains the top concern in the U.S. and Europe.<\/p>\n<\/div>\n<\/details>\n<p><button class=\"loaning-share-button\" type=\"button\" aria-label=\"Share this article\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><circle cx=\"18\" cy=\"5\" r=\"2.5\"><\/circle><circle cx=\"6\" cy=\"12\" r=\"2.5\"><\/circle><circle cx=\"18\" cy=\"19\" r=\"2.5\"><\/circle><path d=\"M8.2 10.8 15.8 6.2M8.2 13.2l7.6 4.6\"><\/path><\/svg><\/button><br \/>\n<span class=\"loaning-share-status loaning-visually-hidden\" aria-live=\"polite\"><\/span>\n<\/div>\n<\/section>\n<div class=\"loaning-intro\">\n<p>Bain\u2019s survey finds technology leads purchase considerations in China, while price remains the top concern in the U.S. and Europe.<\/p>\n<\/div>\n<div class=\"loaning-key-takeaways\">\n<p class=\"loaning-key-takeaways__title\">\ud83d\udcdd <strong>Key Takeaways<\/strong><\/p>\n<ul>\n<li><strong>Car Buyers Put Tech First in China:<\/strong> Car buyers in China ranked technology and features ahead of price in Bain &amp; Company\u2019s latest Global Automotive Consumer Survey.<\/li>\n<li><strong>Vehicle Buyers Still Prioritize Price:<\/strong> In the U.S. and Europe, price remained the leading purchase consideration in the survey.<\/li>\n<\/ul>\n<\/div>\n<nav class=\"loaning-toc\" aria-label=\"In this guide\">\n<p class=\"loaning-toc__title\">In this guide<\/p>\n<div class=\"loaning-toc__links\"><a href=\"#loaning-news-section-1\">Car Buyers Put Tech First in China<\/a><a href=\"#loaning-news-section-2\">Vehicle Buyers Still Prioritize Price<\/a><\/div>\n<\/nav>\n<div class=\"loaning-key-takeaways loaning-fact-check\">\n<p class=\"loaning-key-takeaways__title\">\u2705 <strong>Fact-Check Snapshot<\/strong><\/p>\n<ul>\n<li>Technology and features were a leading purchase consideration for 58% of Chinese consumers.<\/li>\n<li>Price remained the top purchase consideration in the U.S. and Europe.<\/li>\n<\/ul>\n<\/div>\n<section aria-labelledby=\"loaning-news-section-1\">\n<h2 id=\"loaning-news-section-1\">Car Buyers Put Tech First in China<\/h2>\n<p>Car buyers in China ranked technology and features ahead of price in Bain &amp; Company\u2019s latest Global Automotive Consumer Survey. The result points to a market where affordability still matters, but added functionality has become a major way for manufacturers to compete.<\/p>\n<p>For shoppers, that combination can make a vehicle\u2019s equipment and software nearly as important as its sticker price. Automakers seeking attention in this market therefore face pressure to offer both compelling features and a price that keeps the vehicle under consideration.<\/p>\n<\/section>\n<section aria-labelledby=\"loaning-news-section-2\">\n<h2 id=\"loaning-news-section-2\">Vehicle Buyers Still Prioritize Price<\/h2>\n<p>In the U.S. and Europe, price remained the leading purchase consideration in the survey. That emphasis puts pressure on established automakers to protect affordability even as expectations for technology and features rise.<\/p>\n<p>A purchase decision can become harder when buyers want more equipment without accepting a higher price. For manufacturers, the challenge is balancing those demands without making vehicles less accessible to the customers they are trying to reach.<\/p>\n<\/section>\n<div class=\"loaning-editorial-disclosure\">This article is for general information only, not financial, legal, tax or mortgage advice or a loan offer.<\/div>\n<div class=\"loaning-side-tools\"><button type=\"button\" class=\"loaning-side-tools__item loaning-side-tools__item--top\" aria-label=\"Back to top\" hidden><span>Back to top<\/span>\u2191<\/button><\/div>\n<div class=\"loaning-floating-cta\"><a class=\"loaning-floating-cta__link\" href=\"https:\/\/loaning.ai\/AIMortgageRate?purposeLoan=home_purchase&amp;utm_source=blog_official&amp;utm_medium=loaning_en&amp;utm_campaign=news&amp;utm_content=news_1022\" target=\"_blank\" rel=\"noopener noreferrer\">Compare mortgage options<\/a><\/div>\n<\/article>\n<p><br \/>\n<script>\n(function(){\nconst 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